You know that marketing is like breathing – you have to keep doing it to keep your business alive.
If only marketing were as simple as breathing!
Some people tell you that you should be doing Social Media – you should get your flight school on Facebook and Twitter and do Search Engine Optimization. Your website should be capturing leads. You should have a referral program. You should be sending monthly newsletters and quarterly postcards. You should be listed on Google Maps.
That’s great, you say, but where are you going to get the time to figure it all out, and the money to make it happen?
It’s been a tough couple of years, the last thing you need is to be spending money in a haphazard sort of way that brings uncertain results.
Imagine having an efficient, proven, automated marketing SYSTEM that includes:
A Professionally Designed and Managed Website
- A modern, attractive website that includes a blog, INCLUDING professionally written syndicated articles published once a month, so that prospective students see you as an up-to-date, professional image.
- We list your site on popular flight school directories.
- Search engine optimization (SEO) that ensures you get the maximum possible amount of traffic for your area.
- The ability for your students to publish their posts about their experiences, accomplishments to your website with professional moderation.
- The ability for your students to publish those posts to their Facebook and MySpace accounts with the click of a mouse.
- An attractive “Learning to Fly” Downloadable e-book in exchange for a prospective student’s contact information.
Social Media Policy and Coaching
- A professionally designed Facebook “Fan Page,” Twitter Account, and YouTube channel.
- Have a social media policy and guidelines ready to sign and add to your employee manual so that you can allow your employees and students to publish to Facebook, Twitter, MySpace and YouTube about their experiences with your school with confidence, taking advantage of the best forms of free “social advertising.”
- Know how to easily publish your events to the social media, attracting more and better educated potential students.
A Follow-Up Program to Maximize Sales Over Time
Most students don’t make a purchasing decision the first time they have contact with your school. We set up:
- A sequence of emails and postcards that is automatically sent to each prospective student on a regular schedule that keeps them interested until the opportunity comes together for them to sign up and realize their dream.
- A monthly e-newsletter, “Mastering the Skies,” designed for students of all levels sent automatically each month, so that they stay engaged and involved over time.
- Announcements for the month (you can include your special barbecues, flying trips, and specials) will be included on the website and in the newsletter. We’ll also include photos!
Monthly Reports so You Stay In Control
- A simple, executive-level report that shows you key, actionable information
- A monthly competitive analysis that shows where your website stands in comparison to all other flight schools in your area.
- A new prospective students report that shows you the prospective students collected over the month, in addition to instant notification by email.
- A follow-up report with the number of emails, who opened and clicked on links in them, and who opted out of your lists.
What this provides you is a complete, proven, effective marketing plan that provides a steady flow of new students and that frees up your time to manage your flight school.
And the best part – we will only offer this service to one flight school per airport so you know that if you hire us you’ll have exclusive rights to this system in your area!
Sign up for our free report – “Marketing for Flight Schools – New Options, Great Results” today with all the details.